Mercat de Delicatessen - Leon, Gto

Urgell is a delicatessen concept created to bring a piece of the Mediterranean to León — a place to discover good bread, coffee, wine, and delicacies, while gathering around food through tastings, workshops, and shared experiences. We developed the brand strategy, creative concept, and visual identity drawing from Mediterranean culture and the artistic legacy of Barcelona. From Gaudí-inspired forms and lettering influenced by the chimneys of Casa Milà to expressive illustrations reminiscent of Picasso’s linework, every element comes together to create a warm, cultural, and contemporary interpretation of Mediterranean life.