Rentals & Curated Designs - CDMX, México

The Loop is a concept store for dress rental and retail, created to redefine the traditional rental experience through a more curated, elevated, and personal approach — closer to shopping at a luxury concept store than simply renting a dress. Inspired by the idea that fashion moves in cycles — trends return and style is constantly reinterpreted — we developed the brand from the ground up, from branding to its launch campaign, making a statement as The Loop arrived in CDMX and bringing its concept to life across every touchpoint.