Specialty Coffee - Edinbrugh Scotland

Bono Coffee is a specialty coffee hub in Edinburgh built around a simple idea: making coffee a moment to stay.

We developed the brand strategy, creative concept, and visual identity around Bono — a brand persona who becomes the host and voice of the space. From the handwritten typography and icon to a system of pictograms inspired by his everyday life, we created a cohesive brand universe that feels human, approachable, and unpretentious.